RE/MAX Holdings, Inc. (RMAX) Stock Analysis
RE/MAX Holdings, Inc.
▾ What's in the 60/100 risk score? (higher = riskier)
Contributions (weight × component score) sum to the total. This near-term score now includes fundamental health (leverage, FCF trend). It excludes the Altman Z score, whose retained-earnings input this filer does not report separately. See the Financial Health section for the full balance-sheet read.
How to read RMAX
We are not publishing an intrinsic value for this one — the section below says exactly why. Everything on this page that comes straight from the filings and the tape is still here; treat the missing valuation as a known gap, not as a verdict on the business.
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Reported earnings & margins ↓
What the company actually reported — unaffected by the valuation being held.
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Balance sheet & book value ↓
Assets, liabilities and equity as filed.
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Who's selling & betting against it ↓
Insider and short-interest behaviour needs no valuation model.
The share count we read for RMAX looks wrong — common for multi-class / founder-controlled filers that report shares per share-class. That makes per-share figures (including intrinsic value) misleading, so we suppressed them. The company's total financials below are sound.
What to use instead: Lean on the totals — revenue, net income, cash flow — and the balance sheet. Multi-class share counts are being corrected; once fixed, the per-share valuation returns automatically.
This note is only about the single DCF fair-value number — RMAX's full financial statements, health scores, and written analysis are all below.
Quality & solvency checks
Cheap stocks can be cheap for a reason. These screens warn when a low valuation comes paired with structural fragility.
Why it matters: Cheap-looking stocks (low P/E or P/B) often have low Z-scores because the market knows the company is dying. Z-score warns you before you fall into a value trap.
Reference: > 3.0 = safe zone · 1.81–3.0 = grey zone · < 1.81 = distress zone
Full explanation →
The Z-score needs working capital, retained earnings, EBIT, sales and total assets from the latest balance sheet, and at least one of those isn't reported in machine-readable form here — common for foreign private issuers. We leave it blank rather than compute a distress verdict from an estimated input. It doesn't affect the reported figures in the financial tables below.
▾ The checks — what passed, what didn't (and what we couldn't measure)
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✓ Positive net incomeNet income $13.4M in FY2025.
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✓ Positive operating cash flowOperating cash flow $40.9M (was $59.7M the prior year).
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✓ Cash flow backs up reported profitOperating cash flow $40.9M vs net income $13.4M.
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✓ Return on assets improvingReturn on assets 2.3% vs 1.4% a year ago.
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✓ Debt load (vs assets)Long-term debt is 74.2% of assets vs 75.0% a year ago ($432.2M of $582.5M assets).
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✓ Short-term liquidity (current ratio)Current ratio 1.69x vs 1.41x a year ago.
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· Share count (dilution) (n/a — data not reported; not scored)
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· Pricing power (gross margin) (n/a — data not reported; not scored)
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✗ Sales per asset (asset turnover)Asset turnover 0.50x vs 0.53x a year ago.Why this matters: Asset turnover measures how much revenue each dollar of assets generates. Rising = more productive use of the asset base.
Missing data is never counted as a pass or a fail — it's shown as n/a and excluded from the denominator. Each check compares the company against its own prior year.
A standard discounted cash flowDCF — Discounted Cash Flow — sums up all future cash a business will produce, adjusted for the fact that future dollars are worth less than dollars today.
Why it matters: It is the most fundamentally honest valuation method when applicable — but only works for companies with predictable, positive cash flow.
Reference: Best for: mature, profitable businesses. Fails for: pre-profit growth, banks, REITs.
Full explanation → (DCF) valuation is not meaningful for RE/MAX Holdings, Inc. because its revenue is declining, making future cash flow projections unreliable for a growth-oriented model. Investors are likely focused on the company's ability to stabilize and reverse its revenue decline, leveraging its established franchise model. The #1 quantifiable risk is the ongoing -3%/yr revenue decline, which could erode profitability if not addressed.
As of 3 months ago
Anatomy of a share
What you're buying per share. Bars are at the same scale so you can see the relative size of revenue, costs, cash flow, and debt — not just read them in a table.
What you actually need to decide
Every stock price is a disagreement. Here's the single thing that must go right for the bulls, the single thing that breaks the thesis, and the concrete signposts to watch so you can update your view as real results arrive.
- Quarterly revenue growth stabilization or reversal
- Growth in franchise count or agent count
- Improvements in net income margins
The trend, in plain numbers (FY2024 → FY2025, latest reported)
Straight from the financial statements — no model, no opinion. For a small or unprofitable company, the direction of these numbers usually tells you more than any single valuation.
- Net income grew +66% to $13.4M.
- Revenue fell -5% to $291.6M.
- Free cash flow fell to $16.9M.
Management & Leadership
Nick Bailey serves as the President and CEO of RE/MAX, a role he has held since early 2023, overseeing the company's global operations and strategic direction. Erik Carlson is the CEO of RE/MAX Holdings, Inc., appointed in 2023, leading the broader corporate strategy. Dave Liniger co-founded RE/MAX in 1973 and remains involved as Chairman Emeritus.
What They Make
RE/MAX Holdings, Inc. operates a global franchisor of real estate brokerage services, providing branding, technology, and support to real estate agents and brokers. Its customers are primarily independent real estate agents and brokerage owners.
End Markets
Revenue Drivers
Why Is It Priced Like This?
Why Customers Pay
What we use instead: earnings (P/E, EV/EBIT), book value (P/B) — computed from the figures this company does report, shown in the sections below. Those numbers are unaffected by the missing cash-flow data.
The market is pricing RMAX based on its established brand and positive operating cash flow, despite declining revenue. Investors are likely betting on the company's ability to leverage its franchise model to stabilize and eventually grow revenue, given its consistent operating cash flow generation over the past five years.
Business Model & Valuation
How They Make Money
Free Cash Flow DCF
Standard FCF DCF: positive free cash flow in a sector suited for cash-flow-based valuation.
Show advanced inputs
| Revenue Growth | -3.0% |
| Historical Fcf Growth | -24.5% |
| Sector Default | 4.0% |
| Best Estimate | -0.9% |
| Method | blend(70% revenue_cagr, 30% sector) |
| Growth Basis | total |
What this model does NOT do: this is a consolidated owner-earnings FCF model. Standalone segment assumptions: none. It does not project lots/units, inventory turnover and gross margin per unit independently; their combined effect is embedded in the historical revenue and cash-flow trend the model extrapolates. The calculator above can only approximate a segment's impact through the single consolidated growth rate — it cannot model any one line separately. For a true segment-level view, build a separate model from the company's segment disclosures.
Maturity & Competitive Position
Moat Signals
Revenue has been declining at -3%/yr over the last four years, from $330M to $292M.
Geography & Markets
RE/MAX Holdings, Inc. operates globally, with a significant presence in the United States and Canada, alongside international expansion across numerous countries. Exact geographic revenue mix is not available in current filings.
Geographic Risks
Market Signals
These are timing signals, not value signals — they describe the stock's recent price behavior, not what the business is worth. Use them for the "the thesis looks good, but is now the moment?" question. Each tile below explains what it's saying.
Why it matters: Short-term contrarian indicator. Extreme readings often precede mean reversion, though not always.
Reference: 30–70 normal · >70 overbought · <30 oversold
Full explanation → (14)57.2NeutralMomentum is balanced — neither overbought nor oversold.
Why it matters: When the fast line crosses above the slow line, short-term momentum is turning up; below, turning down. A timing cue, not a value signal.
Reference: Line above signal = bullish momentum · below = bearish
Full explanation →BearishLine below signalThe fast trend is below the slow trend — short-term momentum is currently downward.
Technicals describe price, not the business. A great company can have a "bearish" tape (a buying chance) and a weak one a "bullish" tape (a trap). Pair these with the valuation and health sections above.
QUALITY
Data Quality & Risk Flags (9 notes — click to expand/collapse)
Guardrail Notes (7)
- Stock-based compensation equals 50% of pre-SBC free cash flow; FCF used here is net of SBC (a real shareholder-dilution cost), so it is lower than the headline GAAP cash-flow figure.
- Terminal growth (3%) capped to 0% (80% of near-term growth -0.9%, floored to 0%).
- Shares from unknown — per-share values may be less accurate.
- Illiquidity discount 25% applied (small/micro-cap — harder to exit, demand a margin).
- Shares/market cap missing or defaulted; per-share valuation unreliable.
- Shares defaulted to 1; IV is NOT meaningful — treat as data-unavailable.
- DATA UNAVAILABLE: per-share values suppressed due to missing/unreliable shares data.
FINANCIALS
Financial Statements (5-year tables — click to expand)
From RE/MAX Holdings, Inc.'s SEC filings (EDGAR).
Income (5yr)
| Year | Revenue | Net Income | EPS |
|---|---|---|---|
| 2025 | 291.6M | 13.4M | — |
| 2024 | 307.7M | 8.1M | — |
| 2023 | 325.7M | -98.5M | — |
| 2022 | 353.4M | 10.8M | — |
| 2021 | 329.7M | -24.6M | — |
Cash Flow (5yr)
| Year | Operating CF | CapEx | − SBC & adj. | Free Cash Flow |
|---|---|---|---|---|
| 2025 | 40.9M | 7.4M | 16.6M | 16.9M |
| 2024 | 59.7M | 6.6M | 18.9M | 34.2M |
| 2023 | 28.3M | 6.4M | 19.5M | 2.3M |
| 2022 | 71.1M | 9.9M | 22.0M | 39.2M |
| 2021 | 42.4M | 15.2M | 34.3M | -7.1M |
How we define FCF: operating cash flow − capital expenditure − stock-based compensation (owner-earnings basis — SBC is a real cost to shareholders even though it's non-cash). Latest year: 40.9M − 7.4M − 16.6M (SBC & adj.) = 16.9M. This is the same owner-earnings FCF definition the valuation model uses.
Balance Sheet
| Total Assets | 582.5M |
| Total Liabilities | 611.5M |
| Equity | 452.4M |
| Total Debt | 432.2M |