Is Bilibili Inc. (BILI) a good stock to buy?

Price through Oct 14 market close · SEC data refreshed 9 days ago ⓘ · Not investment advice
Bilibili Inc.
BILI Technology Data Processing & Hosting📄 SEC filings ↗
Fairly valued by model
Mixed ●●●●●

Our tested checks disagree with each other, so the answer depends on something further down the page rather than on any one measure.

What each rating means, in numbers

Business quality — Strong. Passes 7 of the 9 health checks we can measure — things like making a profit, turning it into cash, and not piling on debt. Across 131,000 company-quarters the weakest scorers went on to fail at 5.4% against 1.4% for the strongest, in every era and all twelve sectors.

How wild is the price? — Wild. The share price swings about 54% in a typical year, which puts it in the above average. Out of every 100 companies that swung like this, about 3.7 went bankrupt within the year. Across the three periods we tested that ran from 0.9% to 5.7%.

What "tested" means here, and why there is no score out of 100

Tested means the read was measured against what actually happened afterwards, on a history that keeps the companies that were later delisted, using only figures that had been filed on the day they are used. Survival was ranked on companies that really did fail. What an owner keeps was tested across the universe from 2011 to 2025.

The full record of everything we have tested is on the research pages.

Which benchmark. Over the period we tested, the median listed company returned +5.8% a year while the S&P 500 returned about +13.9% — the index is weighted by size and was carried by a handful of enormous winners. So "beats the index" and "beats the other companies you could have bought" are different questions. Where a read says it picks better companies, it means the second one. None of these gets you an index fund's return, and we would rather say that than imply otherwise.

The quality read is the strongest thing we have tested: 131,000 company-quarters across 5,300 companies, where the weakest scorers went on to fail at 5.4% against 1.4% for the strongest, holding in every era and all twelve sectors. It still says less likely to break, not likely to beat the market — every band in that study lost to the index at the median, because the median listed company does.

Each read is shown on its own rather than merged into a single score, so you can see which part is strong and which is weak instead of taking an average on trust.

▾ What goes into the smart-money reading
Valuation (price vs model IV) (40%) 35/100 → +14.0
Smart money (short interest + insider buying) (30%) 79/100 → +23.7
Macro backdrop (VIX, curve, credit, fear/greed + week-over-week momentum) (30%) 42/100 → +12.6
early-warning: macro conditions deteriorating week-over-week
Total50/100

Contributions (weight × component score) sum to the total. This near-term score now includes fundamental health (leverage, FCF trend, DCF applicability). See the Financial Health section for the full balance-sheet read.

💵 Price $14.27 · through Oct 14 market close 📄 Financials SEC EDGAR · refreshed 9 days ago
Business type Cash-generating growth company ⓘ Cash-generative and growing revenue at 18% — cash-flow multiples read against that growth rate.
20%
vs 14% normally
Ordinary
The market, not this company tested

Chance the S&P 500 falls 10% or more in the next three months.

Counted from every day since 2006. Says nothing about BILI — see the board for how it is measured.

📍 Where to start on this page, and what to look at first

How to read BILI

A profitable, cash-generating business — our discounted-cash-flow estimate is the primary lens, cross-checked against what growth the price implies and against peers.

Where to start — the sections that matter most for this stock
  1. 1 The verdict + intrinsic value (our DCF) ↓
    Our estimate of what a share is worth, versus today's price.
  2. 2 Reverse-DCF + the interactive calculator ↓
    See the growth the price assumes, then flex every assumption yourself to pressure-test it.
  3. 3 Football field + peers ↓
    A cross-check across methods and against comparable companies.
Or — what are you trying to decide?
A note on process: fear-driven decisions — including fear of missing out — tend to be the expensive ones. A stock up 10% a day for three days is excitement, not evidence. Whichever reader you are, the data below is there to be checked before anything is decided.
🚀
"It's surging — should I chase it?"
The momentum / FOMO trade. Before you chase, see whether the people who know it best are quietly selling into the rally.
⚖️
"Is it worth what it costs?"
The valuation trade. Our DCF, the growth the price implies, and a calculator you drive yourself.
🏷️
"Is it a cheap bargain?"
The deep-value trade. How far below assets and our value it trades — and whether it's cheap for a reason.

Is Bilibili Inc. (BILI) overvalued?

Macro: Neutral / mid-cycle

No, by our measure: the price is about 12% below what we think the business is worth.

BILI trades at $14.27 vs an estimated intrinsic value of $16.21 — a 12.0% discount to model IV. Today's price is consistent with BILI's owner-earnings free cash flow per share growing about 9.0% per year 5-YR · SCENARIO PATH over the next 5 years (the price-implied growth rate). Our DCF projects modeled growth of 11.2% per year based on history + sector defaults (analyst consensus estimates not yet integrated). TESTED · OURS HAS BEEN CLOSER
When we and the market have disagreed about growth, our number has been the closer one — a median miss of 4.8 points a year against the market's 8.3, measured on 3,279 past filings. That does not make a large gap a sell signal: we tested that too, and companies where the market expected far more than we did went on to return within 1.5 points of everything else. Treat the gap as a description of what the price assumes, not as a prediction. How this was tested →
Note: this is a 5-year, per-share view. The Reverse-DCF section below asks the same question over the same five years on a free-cash-flow?Free Cash Flow (FCF) — Operating cash flow minus capital spending: cash left after a company covers operating costs, taxes and interest and reinvests in the business — but BEFORE repaying debt principal or paying dividends. The cash actually available to investors.
Why it matters: A company can show big profits on paper while burning through cash. FCF is what actually fills the bank account.
Reference: Healthy mature businesses convert 8–15% of revenue into FCF · Growth companies often negative
Full explanation →
basis, as a single flat rate — so its number is close but not identical.

▾ Exactly how this 5-year figure is computed
Starting FCF/share: $0.95 (trailing 3-year average)
Current price: $14.27 (live)
Discount rate: 12.1%; terminal growth: 3.0%
Forecast: 5 years explicit growth, then a linear fade to terminal; end-of-period cash flows discounted to today
Growth path: the model's scenario-weighted path (conservative 40% / base 35% / optimistic 25% — assumed weights, not measured probabilities) — see the "Three Scenarios, Weighted" table below for the three IVs
Method: solve for the constant 5-year per-share growth rate that, run through this same structure, makes the intrinsic value equal today's price. (The figure below solves the same five years as a single flat rate with no scenario weighting — hence a slightly different number.)

Discount-rate sensitivity: $16.21 – $18.62 (Undervalued)
12.1% (higher required return) → $16.21 · 11.0% (lower) → $18.62
how is this calculated?
Pegged to beta 1.38 (cost of equity 12.1%); sector/quality cross-check at 11%.
Margin of safety
Some — price below our value
Macro regime
Neutral / mid-cycle
No extreme readings in either direction. Stock selection matters more than macro positioning right now.

Not investment advice. The model can be wrong. Verify the assumptions in the sections below and consider consulting a licensed advisor for significant decisions.

What return would BILI pay as a bond?

Not measurable here. Only 2 years of positive owner earnings in the record (we require 3) — not enough history to treat the cash flow as a coupon. For the record, today's owner-earnings yield is 6.6% on the model's starting cash flow. See the cross-company ranking →

ⓘ Why does BILI trade at $14.27?

Bilibili Inc. has 437.6 million shares outstanding. At $14.27 per share, the market values all outstanding BILI equity at $6.2 billion. That's market capitalization, not enterprise value — enterprise value also accounts for debt and cash — and it matters here because BILI carries substantial debt. The share price by itself tells you almost nothing — a company can pick any share price by splitting or issuing more shares. What matters is the total value (Market Cap?Market Cap — The total dollar value the market is assigning to the entire company.
Why it matters: This is the number that actually matters when comparing companies. Two companies with the same business but different share counts have the same market cap.
Reference: Mega cap >$200B · Large $10–200B · Mid $2–10B · Small $300M–2B · Micro <$300M
Full explanation →
) compared to what the business actually produces. This page values BILI in Per Share?Per Share — A company-level figure divided by total shares — what one share represents.
Why it matters: Per-share metrics are the only way to fairly compare two companies with different share counts.
Full explanation →
economics — what each share represents of the underlying business. Play with the share-price calculator on the homepage →

Loading insider & short-seller data…

Who owns BILI, and how it moves

From the SEC's own filings: every fund manager over $100M reports its holdings each quarter, and every officer and director reports theirs. Each point is what was public at the time.

1.61×
Moves with the market
Over the last year, a 1% move in the S&P 500 came with about a 1.6% move in BILI.
0.66×
Moves with its sector (Technology)
The same measure against the XLK sector fund over the last year.
Checking filings for failure warnings…

What growth must the market believe? ?Reverse DCF — Instead of asking "what is this stock worth?", asks "what growth rate is the current market price already assuming?"
Why it matters: It crystallizes the bull thesis as a single number you can argue with. If the market expects 40% growth for 10 years and you do not believe that, the stock is overvalued.
Reference: 10–15% = sustainable for strong companies · 20–25% = exceptional · 30%+ = historically very rare

Traditional DCF asks "what is this stock worth?" Reverse DCF flips it: it treats today's price as correct and solves for the growth rate that justifies it. In plain terms — if our model is right about everything else, the company's cash flow would have to grow (or shrink) by this much every year for the next 5 years for today's price to make sense. If that required growth looks unrealistic, the price is stretched; if it looks easy to beat, the price may be cheap.

To justify today's $14.27 price, BILI's free cash flow?Free Cash Flow (FCF) — Operating cash flow minus capital spending: cash left after a company covers operating costs, taxes and interest and reinvests in the business — but BEFORE repaying debt principal or paying dividends. The cash actually available to investors.
Why it matters: A company can show big profits on paper while burning through cash. FCF is what actually fills the bank account.
Reference: Healthy mature businesses convert 8–15% of revenue into FCF · Growth companies often negative
Full explanation →
must grow at:
+8.4%
5-year FCF growth, then fading implied by today's price
Same five years, and the same fade to terminal growth afterwards, as the 9.0% in the verdict at the top. The two still differ by a few points because the verdict weights three scenarios and ends on an exit multiple, while this solves one path ending on a perpetuity. Same question, same horizon, slightly different machinery — both at today's live price.
▾ Exactly how this 5-year figure is computed
Starting FCF/share: $0.95 (trailing 3-year average)
Forecast length: 5 years at the solved rate, then a linear fade to terminal growth over years 6-10 — the same shape the DCF above uses
Terminal growth after the fade: 3.0%
Discount rate: 12.1% (the rate the model used)
Price used: $14.27 — the live price shown on this page (not frozen)
Method: solve for the constant annual growth rate that makes the discounted 10-year FCF stream + terminal value equal today's price.
Reasonable

Within range of what a quality mature business delivers over five years. Not demanding.

For reference: Reasonable — sustainable for a quality business over time.

▾ How we computed this · Reality check thresholds · Assumptions
Inputs:
  • Starting FCF/share: $0.95 (trailing 3-year average)
  • Discount Rate?Discount Rate — The annual return you demand for taking single-stock risk instead of buying a safe Treasury or index fund.
    Why it matters: Higher discount rate = stricter valuation (a stock has to produce more cash to be worth holding). Lower = more generous.
    Reference: 8–12% is standard · 9–10% matches S&P 500 historical return · Below 7% is illogical for single-stock risk
    Full explanation →
    : 12.1% — standard 8-12%; 9-10% matches S&P 500 historical return
  • Terminal Growth Rate?Terminal Growth Rate — The growth rate we assume the company holds forever, after the explicit 10-year forecast period ends.
    Why it matters: It anchors the long-tail value. Cannot mathematically exceed long-term GDP growth or the company eventually becomes larger than the global economy.
    Reference: 2–3% (matches long-term US GDP growth) · Above 4% is mathematically problematic
    Full explanation →
    : 3.0% — matches long-term GDP growth
  • Forecast horizon: 10 years explicit + terminal perpetuity
Reality-check scale:
≤ 0%Priced for decline — likely undervalued OR dying business
5-12%Reasonable; sustainable for quality businesses
12-18%Demanding — strong execution required
18-25%Exceptional — few companies sustain for a decade
25-35%Heroic — historically very rare
35%+Borderline impossible at scale

Sustaining 30%+ cash-flow growth for a full decade at scale is exceedingly rare — the bar is brutally high.

Use the interactive calculator below to change the discount rate, growth and terminal-growth assumptions and watch the value move.

Price against our valuation methods
Inside every range
●●●●●
2 methods compared
What this rating means

What the rating says — Inside every range. The current price sits inside each method's range — roughly fair on this blended view.

What it does not say — Not a forecast. This shows where today's price sits against several different ways of valuing the business. Where the methods disagree, the spread itself is the useful part - it tells you how much the answer depends on which one you trust.

No method wins for this kind of company. We tested each of these inside this business type and none separated better than the others by enough to trust, consistently, across periods. Read the spread below as how much the methods disagree — which is worth seeing — and not as a ranking.

Football field: where does the price sit?

Both bars below come from our own cash-flow model — one tries a range of growth rates, one shows our three scenarios. A third bar comparing BILI with similar companies appears only when there are enough close peers to trust it, and there aren't here. So this shows how much the answer depends on growth, not a set of independent checks.

$6$12$18$24$31Current price $14.27If FCF grew -5%/yr → 17%/yr (flat 10-yr DCF sweep; model assumes 11.2%)$6.30$28.89Our model's scenarios (conservative → optimistic; ◆ base, ● weighted 40/35/25)$13.83$19.64weighted $16.21base $16.49
The current price sits inside each method's range — roughly fair on this blended view.

Industry multiples sourced from: sector: Technology. See the Peer Basket section below for the peer comparison and its limited-comparables caveat.

⚠ We found only 3 genuine same- or closely-related-industry (Data Processing & Hosting) comparables — fewer than the 4 we require for a reliable median. The 8 names in the table below therefore include 5 broader Technology names marked fallback, whose business models and margins differ — which is why any median below is computed over that wider set, not over true comparables. So we do not derive a peer-implied share value here. Read the multiples as rough context only.

How does BILI stack up against its closest peers?

Ideally we compare BILI only to same-industry peers, but too few exist in our universe right now, so the basket below mixes in broader-sector names. Treat the multiples as rough context, not a valuation. For a leveraged business, EV/EBIT and FCF yield (both in the table) are usually more reliable than EV/Sales, because revenue multiples ignore differences in margins and debt.

▾ What's "EV / Sales" in plain English?

EV (Enterprise Value) = market cap + total debt − cash. It's "what you'd pay to buy the entire company outright" — you pay the market cap to shareholders and take over their debt, but you keep their cash. EV is fairer than market cap alone because it includes the debt the new owner inherits.

EV / Sales = EV ÷ annual revenue. So "2.5×" means investors pay $2.50 of enterprise value per $1 of yearly sales. Higher = market is paying more per dollar of sales (usually because they expect future growth or fat margins).

p25 / median / p75 are the 25th, 50th (middle), and 75th percentile of the peers' multiples. Half the peers fall between p25 and p75. The median (p50) is the typical peer — that's the benchmark we compare to.

What peers trade at (p25 / median / p75)
EV / Sales?EV / Sales — For every $1 of yearly revenue, this is how many dollars investors pay to own the whole business (including debt).
Why it matters: Works for pre-profit growth companies where P/E and FCF don't apply. The most apples-to-apples cross-company multiple because it ignores accounting choices.
Reference: 1–3x for mature companies · 4–10x for software/SaaS · 10–20x for hypergrowth · >20x is rare and demanding
Full explanation →
2.0x / 3.4x / 7.0x
EV / Gross Profit?EV / Gross Profit — Enterprise value divided by gross profit — the multiple paid for what each dollar of sales contributes after direct costs.
Why it matters: More refined than EV/Sales for high-margin businesses (software, marketplaces) where gross margin is the real economic engine.
Reference: 8–15x for SaaS · 15–25x for hypergrowth software · >30x demanding
Full explanation →
4.5x / 5.6x / 9.0x

Bold middle number = median peer. Half the peers trade above it, half below. Computed over 8 peers (broad — see caveat); implausible multiples excluded.

Peer-implied value check
We're not showing a peer-implied price for BILI: with only 3 genuine same-industry comparables, a median built partly from broader-sector names would be misleading. Lean on the DCF and Reverse-DCF above; use the multiples table only as loose context.

⚠️ Important caveat: peer multiples only work if the peers are genuinely comparable. Always check the peer list below — if the auto-picker grabbed micro-caps or unrelated businesses, the comparison is noise. A medical-device giant priced against tiny biotech startups won't produce a useful signal.

▾ View peer list (8)
Ticker Company Industry Mcap EV/Sales EV/GPEV/EBIT FCF Yield
APLD Applied Digital Corp. Data Processing & Hosting $8.3B 21.7x —— 2.8%
JOYY JOYY Inc. Data Processing & Hosting $4.3B 2.0x 5.6x76.9x 4.0%
INFQ Infleqtion, Inc. Data Processing & Hosting $3.5B — —— —
PEGA PEGASYSTEMS INC Data Processing & Hosting ·fallback $6.0B 3.4x 4.5x22.8x 5.1%
HNGE Hinge Health, Inc. Data Processing & Hosting ·fallback $7.4B 12.6x 15.9x— 7.0%
RNG RingCentral, Inc. Data Processing & Hosting ·fallback $4.0B 1.8x 2.6x38.0x 3.3%
QBTS D-Wave Quantum Inc. Data Processing & Hosting ·fallback $11.1B 451.0x 546.1x— 0.1%
LIF Life360, Inc. Data Processing & Hosting ·fallback $3.4B 7.0x 9.0x182.9x 7.5%

Bankruptcy + quality screens

Cheap stocks can be cheap for a reason. These screens warn when a low valuation comes paired with structural fragility.

Business quality
Strong
●●●●●
Passes 7 of 9 checks
Bankruptcy score (Altman Z)
Grey zone
●●●●●
Z = 2.06
What these health ratings mean, in numbers

Business quality — Strong. Passes 7 of the 9 health checks we can measure — things like making a profit, turning it into cash, and not piling on debt. Across 131,000 company-quarters the weakest scorers went on to fail at 5.4% within a year against 1.4% for the strongest, and that held in every era and all twelve sectors. It says "less likely to break", not "likely to beat the market".

Bankruptcy score (Altman Z) — Grey zone. Altman Z is 2.06. It combines working capital, retained earnings, operating profit and market value against total assets into one bankruptcy score. Above 3.0 is the safe zone, 1.8 to 3.0 is grey, below 1.8 is the distress zone. It was calibrated on manufacturers in 1968, so it reads asset-light and heavily-financed businesses badly — which is why it is one input here and never the verdict.

The workings
Altman Z-Score?Altman Z-Score — A bankruptcy-risk score combining 5 financial ratios into one number. Predictive of bankruptcy within 2 years.
Why it matters: Cheap-looking stocks (low P/E or P/B) often have low Z-scores because the market knows the company is dying. Z-score warns you before you fall into a value trap.
Reference: > 3.0 = safe zone · 1.81–3.0 = grey zone · < 1.81 = distress zone
Full explanation →
2.06
Grey zone

Grey zone — a mixed, inconclusive band under the classic thresholds. A warning to verify the recent trend, not a probability of failure.

The classic Z-score was calibrated on manufacturers. It is less reliable for asset-light or non-manufacturing businesses (broadcasters, media, software, services) and not applicable to banks, REITs, or insurers — for those the coefficients and the asset-turnover term distort the result. Read it as one screening input, not a verdict.

Piotroski F-Score?Piotroski F-Score — A 9-point quality checklist scoring profitability, leverage, and operating efficiency.
Why it matters: High score = fundamentals improving. Low score = deteriorating. Especially powerful for filtering cheap stocks: cheap + high F-score historically outperforms; cheap + low F-score is often a value trap.
Reference: 7–9 = strong · 4–6 = mediocre · 0–3 = weak
Full explanation →
7 / 9
Strong
▾ The checks — what passed, what didn't (and what we couldn't measure)
  • ✓ Positive net income
    Net income $170.7M in FY2025.
  • ✓ Positive operating cash flow
    Operating cash flow $1,022.0M (was $824.0M the prior year).
  • ✓ Cash flow backs up reported profit
    Operating cash flow $1,022.0M vs net income $170.7M.
  • ✓ Return on assets improving
    Return on assets 2.9% vs -4.2% a year ago.
  • ✗ Debt load (vs assets)
    Long-term debt is 11.6% of assets vs 10.0% a year ago ($682.9M of $5,886.9M assets).
    Why this matters: Rising debt relative to assets means more risk and more cash going to interest instead of shareholders. Falling debt is a sign of strengthening.
  • ✓ Short-term liquidity (current ratio)
    Current ratio 1.36x vs 1.34x a year ago.
  • ✓ Share count (dilution)
    Share count held roughly flat (437.6M → 437.6M year-over-year).
  • ✓ Pricing power (gross margin)
    Gross margin 36.6% vs 32.7% a year ago.
  • ✗ Sales per asset (asset turnover)
    Asset turnover 0.74x vs 0.82x a year ago.
    Why this matters: Asset turnover measures how much revenue each dollar of assets generates. Rising = more productive use of the asset base.

Missing data is never counted as a pass or a fail — it's shown as n/a and excluded from the denominator. Each check compares the company against its own prior year.

What if you assume different inputs?

Here's where we land — and what happens if you change the assumptions. Drag the sliders to set your own Discount Rate?Discount Rate — The annual return you demand for taking single-stock risk instead of buying a safe Treasury or index fund.
Why it matters: Higher discount rate = stricter valuation (a stock has to produce more cash to be worth holding). Lower = more generous.
Reference: 8–12% is standard · 9–10% matches S&P 500 historical return · Below 7% is illogical for single-stock risk
Full explanation →
(the annual return you demand for single-stock risk) and terminal growth; the value updates live so you can see whether the stock looks cheaper or richer. The discount rate starts at 12.1%, the figure our model used for BILI. Open Advanced to also change beta, growth and the rate path.

Note: the calculator opens at our published value of $16.21 — it is initialised to the same scenario-weighted result, so the two match exactly on load. The moment you move a slider, the value below becomes a single-path what-if at your assumptions (not the three-scenario weighting), which is why it can differ from the headline once you've touched it.

Scenario-weighted model IV (40/35/25 assumed weights)
$16.21
It trades at
$14.27
Margin of safety
12.0%
Price is 12% below model IV — it looks about fairly valued. Change the assumptions below to see what would justify today's price.
We value this stock at two discount rates and report the range between them:
12.1% — beta-based (CAPM), from this stock's Beta?Beta — How much the stock moves when the overall market moves. 1.0 = moves with the market; 1.5 = moves 50% more than the market.
Why it matters: Higher beta = more volatile = should demand higher discount rate. Low beta stocks (utilities, consumer staples) move less.
Reference: Most stocks 0.5–1.5 · Defensives ~0.3 · High-vol tech ~1.5–2.0
Full explanation →
of 1.38.
The safe Treasury rate plus a premium scaled by how much more (or less) volatile the stock is than the market.
11.0% — sector/quality tier. A simpler hurdle set by industry and business durability: lower for stable, wide-moat companies; higher for speculative or micro-caps.
The headline value and this calculator start at 12.1% — the beta-based rate. Drag the slider to the other rate to see the full range.
4.5% (risk-free)9-10% normal18% (deep-risk)
0%2-3% (GDP)5% (rarely sustainable)
Value at your assumptions (opens at our published value; becomes a single-path what-if once you move a slider)
$16.21
vs today's $14.27
-12.0%

At the default assumptions the flat path lands near our published value of $16.21. Move any slider to recompute it with your own.

For comparison — the FCF growth today's price already assumes
+8.4%
at the default assumptions

Move any slider above to recompute this against your own assumptions.

⚙ Advanced — tinker with every input (beta, growth, rate path, margin → full intrinsic value)
Where the discount rate comes from — discount rate = risk-free + beta × equity-risk-premium
What you'd earn risk-free from government bonds — the floor under every other rate. Slide it down to model the market expecting rate cuts (value rises); up for higher-for-longer.
The extra yearly return investors demand for owning stocks instead of safe bonds — the price of risk. History runs ~4.5–6.5%; we default to 5.5% (slightly conservative). It's an estimate, not a law — lower it if you think equities are less risky than that.
Inflation reduces the purchasing power of a nominal return: a 9% gain at 3% inflation is about 6% in real terms. The intrinsic value above is already in today's dollars (a nominal DCF carries inflation in both the growth and the discount rate), so this switch does not change the value — it restates the return in real terms.
Higher beta → higher discount rate (sets the rate above). 1.0 = moves with the market.
What you think BILI can grow FCF for ~5 years, then fades to terminal.
All inputs start at the values our model used.

    Copy shareable link to this scenario →

    Price$14.27
    Model IV$16.21
    Margin of Safety12.0%
    DCF applicabilityMedium
    Implied Growth (5-yr)9.0%
    Return to IV (3yr, annualized)4.3%
    To justify $14, BILI needs ~9.0% annual growth for 5 years — vs the model's 11.2%.

    Bilibili Inc. appears fairly valued by the market, with the price at $14.44, which is 12.0% below intrinsic value?Intrinsic Value — Our DCF model's estimate of what each share is mathematically worth based on projected cash flows.
    Why it matters: Compare to current price. Below IV = potentially undervalued. Above IV = priced for growth that must actually happen.
    Reference: Model-derived; quality depends on data and assumptions.
    Full explanation →
    (a 12.0% discount / margin of safety?Margin of Safety — How much room there is between the current price and intrinsic value, in your favor.
    Why it matters: Benjamin Graham's core idea: only buy when there is enough discount that you can be wrong about your assumptions and still not lose money.
    Reference: 20%+ is the classic Graham target · 30%+ for higher-risk companies
    Full explanation →
    ); equivalently the intrinsic value is about 10.9% ABOVE the price. The market is likely discounting the stock due to its history of profitability, with net income positive only 1 out of the last 5 years, despite recent positive operating cash flow. The biggest risk to our model's base assumptions is that the underlying cash flow growth does not reach the modeled +11.2% rate, especially given that the company has only been profitable in 1 of the last 5 years.

    ⚠️ Latest FCF ($0.8B, net of stock-based compensation) is 4.6x net income ($0.2B) - using 3yr average FCF to reduce one-time inflation.

    As of 9 days ago

    Anatomy of a share

    What you're buying per share. Bars are at the same scale so you can see the relative size of revenue, costs, cash flow, and debt — not just read them in a table.

    BILI Bilibili Inc. stock anatomy showing per-share revenue, operating expenses, free cash flow, and debt
    3.9%
    profit
    Where each $1 of revenue goes
    Net profit — 3.9¢ of every dollar ($0.39/sh — latest fiscal-year net income per share)
    Costs & taxes — 96.1¢ (on $9.92 revenue/sh)
    Net margin = net income ÷ revenue (most recent fiscal year).
    Plain English: each share (at $14) represents $9.92 of revenue per share per year, $0.39 of net income per current share, and $1.79 of owner-earnings free cash flow per current share (latest fiscal year) from the latest fiscal year. Each share carries $3.15 of total debt (interest-bearing borrowings, current + long-term). The DCF does not start from that single year — it instead starts from a trailing 3-year average of $0.95 per share to capture a full cycle.
    What's free cash flow / what do these mean?

    Revenue per share — how much the business earns from customers, divided by the number of shares outstanding. Top of the income statement.

    Earnings per share — profit left after operating costs, interest, and taxes, per share. Two versions appear on this page and are not interchangeable: GAAP diluted EPS uses the company's weighted-average diluted share count during the reporting period (this is the "earnings" in "price-to-earnings"); net income per current share divides annual net income by today's share count. They differ whenever the share count has changed.

    Owner-earnings free cash flow per share — the cash the business produces for shareholders. Savng's owner-earnings FCF subtracts capital expenditures and stock-based compensation from operating cash flow (SBC is a real dilution cost even though it's non-cash). This is deliberately more conservative than "standard" FCF, which subtracts only capital expenditures — so our figure is lower than the headline FCF you'll see elsewhere. FCF funds dividends, buybacks, debt repayment, and acquisitions; a company can report positive earnings yet negative FCF.

    Debt per share — total interest-bearing borrowings divided by shares. High debt-per-share next to thin FCF-per-share is a fragility signal.

    What you actually need to decide

    Every stock price is a disagreement. Here's the single thing that must go right for the bulls, the single thing that breaks the thesis, and the concrete signposts to watch so you can update your view as real results arrive.

    🐂 The Bull Case
    The most important operating factor for Bilibili is for underlying cash flow to stabilize and grow around the modeled business rate of +11.2%, while maintaining positive operating cash flow of $1.0 billion and continuing to reduce debt.
    🐻 The Bear Case
    The biggest operating risk is that revenue growth slows significantly or operating cash flow, which was positive at $1.0 billion in the latest fiscal year, begins to decline from that level, especially given the company's history of being profitable in only 1 out of 5 years.
    📌 Signposts to watch — update your view as these print
    • Continued revenue growth above 9.3% year-over-year
    • Sustained positive net income and operating cash flow
    • Further reduction in long-term debt from $683M

    The trend, in plain numbers (FY2024 → FY2025, latest reported)

    Straight from the financial statements — no model, no opinion. For a small or unprofitable company, the direction of these numbers usually tells you more than any single valuation.

    ✅ Improving
    • Revenue grew +18% to $4.34B.
    • Free cash flow rose to $781.3M.
    • Gross margin improved to 37% (+4 pts).
    • Swung to a profit of $170.7M (from a loss the prior year).

    Nothing was clearly worsening year-over-year.

    Management & Leadership

    Rui Chen serves as the Chairman of the Board and CEO, with Ni Li as the Vice Chairwoman and COO. Yi Xu holds the position of President. These executives are key to the strategic direction and operational management of Bilibili Inc.

    Rui Chen
    Chairman of the Board and CEO (per SEC Form 4, 2026-09-18)

    Chairman of the Board and CEO

    Ni Li
    Vice Chairwoman and COO (per SEC Form 4, 2026-09-18)

    Vice Chairwoman and COO

    Yi Xu
    President (per SEC Form 3, 2026-03-17)

    President

    Feng Li
    Director (per SEC Form 3, 2026-03-17)
    Guoqi Ding
    Director (per SEC Form 3, 2026-03-17)
    Jp Gan
    Director (per SEC Form 3, 2026-03-17)

    What They Make

    Bilibili Inc. operates an online entertainment platform offering a wide range of content, including videos, live broadcasting, and mobile games. The company primarily generates revenue from its users through subscriptions, virtual item sales, and advertising.

    End Markets

    Online EntertainmentMobile GamingLive Streaming

    Revenue Drivers

    Value-added services (VAS)
    Advertising
    Mobile games
    Market Cap: 6.2BBeta: 1.38

    Why Is It Priced Like This?

    Why Customers Pay

    Diverse content library (anime, comics, games)
    Engaged user community and interactive features
    Platform for content creators
    Intrinsic Value$16.21
    Discount to IV 12.0%
    Implied Growth (5-yr)9.0% Market prices 9.0% growth. Model: 11.2%.
    Return to IV (3yr, annualized) 4.3%

    The market prices Bilibili Inc. at a $14.44 share price, which is a 12.0% discount to the model's intrinsic value?Intrinsic Value — Our DCF model's estimate of what each share is mathematically worth based on projected cash flows.
    Why it matters: Compare to current price. Below IV = potentially undervalued. Above IV = priced for growth that must actually happen.
    Reference: Model-derived; quality depends on data and assumptions.
    Full explanation →
    . This discount likely reflects the company's inconsistent profitability, as net income has been positive in only 1 of the last 5 years, despite recent revenue growth. Separately, the reverse DCF?Reverse DCF — Instead of asking "what is this stock worth?", asks "what growth rate is the current market price already assuming?"
    Why it matters: It crystallizes the bull thesis as a single number you can argue with. If the market expects 40% growth for 10 years and you do not believe that, the stock is overvalued.
    Reference: 10–15% = sustainable for strong companies · 20–25% = exceptional · 30%+ = historically very rare
    Full explanation →
    implies the price is consistent with roughly 8.9% annual per-share cash-flow growth, which is below the model's +11.2% growth assumption.

    Three Scenarios, Weighted
    ScenarioIVUpside from today's priceWeight
    Conservative$13.83-3.1%40%
    Base$16.4915.6%35%
    Optimistic$19.6437.6%25%
    Weighted$16.2113.6%100%

    Reading the last column: it is the move from today's price to each value (IV ÷ price − 1). The headline "premium/discount to model IV" measures the same gap from the value's side (price ÷ IV − 1), so the two percentages differ in size and sign by construction — e.g. a price 8% above value is a value 7.4% below price.

    What has to be true (historical comparison)

    To justify today's price, BILI's owner-earnings cash flow must grow to roughly 1.5× its current level over 5 years. If profit margins and share count stay roughly constant, that is equivalent to about the same multiple of revenue. Each card below is a real company that grew revenue at a comparable magnitude — possibly in a different industry; the point is the growth magnitude required and its historical base rate, not that BILI resembles these businesses. The green/amber line shows whether that company cleared or fell short of the bar, and the tag on the right shows how it actually fared afterward (succeeded, faded, or wiped out).

    IBM FY1999 ✗ stalled out
    1.4× revenue in 5 years
    Fell short of the ~1.5× BILI needs

    What 'scale' looked like in 1999 for comparison purposes. Big and profitable. Revenue actually declined over the next 20 years.

    Cisco FY1999 ✗ fell short
    2.4× revenue in 5 years
    Cleared the ~1.5× BILI needs

    Picks-and-shovels for the internet. Real business, real profits, but priced at 200x earnings. Took 20+ years to make a new all-time high. Revenue grew only 4x in 20 years.

    Amazon FY1999 ✓ went on to succeed
    4.1× revenue in 5 years
    Cleared the ~1.5× BILI needs

    Lost $720M on $1.6B revenue. The market priced in dominance of online retail. Took 9 years for the share price to make a new high but ultimately compounded 170x in revenue.

    Anchors are hand-curated 10-K snapshots. We surface the three whose 5-year revenue growth most-closely brackets the rate required to justify the current price. Source: SEC EDGAR.

    Business Model & Valuation

    How They Make Money

    Premium membership subscriptions and virtual item sales
    Advertising services on its platform
    Distribution and operation of mobile games

    The company has positive operating cash flow of $1.0 billion and free cash flow?Free Cash Flow (FCF) — Operating cash flow minus capital spending: cash left after a company covers operating costs, taxes and interest and reinvests in the business — but BEFORE repaying debt principal or paying dividends. The cash actually available to investors.
    Why it matters: A company can show big profits on paper while burning through cash. FCF is what actually fills the bank account.
    Reference: Healthy mature businesses convert 8–15% of revenue into FCF · Growth companies often negative
    Full explanation →
    of $781.3 million, which can be used to fund operations and reduce debt. Long-term debt has been falling from $2.8 billion to $683M.

    Free Cash Flow DCF Medium

    Owner-earnings FCF DCF: positive free cash flow (operating cash flow − capex − stock-based comp) in a sector suited for cash-flow-based valuation. FCF negative in 3/5 years.

    In plain English: we estimate BILI's value by projecting its owner-earnings free cash flow (operating cash flow minus capital expenditure and stock-based compensation) into the future and converting it back to what it's worth today. We start from $0.95 per share (trailing 3-year average), assume it grows 11.2% per year for about 5 years (then gradually fades), and discount everything at 12.1% — the yearly return a buyer should demand for this much risk. After that it's assumed to grow 3.0% per year forever (roughly the long-run pace of the whole economy). A higher discount rate or slower growth means a lower value, and vice-versa — change any of these yourself in the calculator above.
    ▾ Exactly how the $0.95 normalized FCF/share is computed
    Formula: average of total owner-earnings FCF over the last 3 fiscal years ÷ current diluted shares.
      2025: 781.3M
      2024: 607.4M
      2023: -147.6M
      Sum ÷ 3 = 413.7M average total FCF
      ÷ 437.6M current diluted shares = $0.95/share
    We divide the multi-year total-FCF average by today's share count (not each year's own share count), so the buyback effect is captured once, via the current denominator.
    Owner-earnings FCF / share$0.95trailing 3-year average — smoothed, not the latest single year
    Growth (g₁) — 5yr11.2%Source: blend(30% revenue cagr, 70% sector)
    Discount Rate (r)12.1%
    Terminal Growth (gT)3.0%
    Show advanced inputs
    Revenue Growth9.3%
    Sector Default12.0%
    Sector Default SourceTechnology sector default
    Best Estimate11.2%
    Methodblend(30% revenue_cagr, 70% sector)
    Growth Basistotal

    What this model does NOT do: this is a consolidated owner-earnings cash-flow model. Standalone segment assumptions: none. It does not project product, services and recurring/cloud lines independently; their combined effect is embedded in the historical revenue and cash-flow trend the model extrapolates. The calculator above can only approximate a segment's impact through the single consolidated growth rate — it cannot model any one line separately. For a true segment-level view, build a separate model from the company's segment disclosures.

    Maturity & Competitive Position

    Growth-oriented business with recent positive cash flow

    Moat Signals

    Strong brand recognition among youth culture in China
    Extensive user-generated content ecosystem
    Proprietary content and exclusive licenses

    Revenue has been growing at 9.3% per year over the last four years, from $3.0 billion to $4.3 billion.

    Geography & Markets

    Geographic Risks

    Regulatory changes in China's internet and gaming sectors
    Intense competition in the online entertainment market

    Market Signals

    These are timing signals, not value signals — they describe the stock's recent price behavior, not what the business is worth. Use them for the "the thesis looks good, but is now the moment?" question. Each tile below explains what it's saying.

    Model neutral, tape bearish
    RSI?RSI — Relative Strength Index — a 0-100 momentum gauge. Above 70 = overbought; below 30 = oversold.
    Why it matters: Short-term contrarian indicator. Extreme readings often precede mean reversion, though not always.
    Reference: 30–70 normal · >70 overbought · <30 oversold
    Full explanation →
    (14)
    37.0NeutralMomentum is balanced — neither overbought nor oversold.
    MACD?MACD — Moving Average Convergence Divergence — compares a fast and a slow price trend to gauge momentum direction.
    Why it matters: When the fast line crosses above the slow line, short-term momentum is turning up; below, turning down. A timing cue, not a value signal.
    Reference: Line above signal = bullish momentum · below = bearish
    Full explanation →
    BullishLine above signalThe fast trend is above the slow trend — short-term momentum is currently upward.
    50-Day Average$16.53Price below (-13.7%)Price below its 50-day average = near-term downtrend.
    200-Day Average$21.99Price belowThe 200-day line is the long-term trend divider — above it is generally considered a bull market for the stock.
    50 vs 200 CrossDeath50-day below 200-dayA "death cross" — the medium trend is below the long trend (often read as bearish).

    Technicals describe price, not the business. A great company can have a "bearish" tape (a buying chance) and a weak one a "bullish" tape (a trap). Pair these with the valuation and health sections above.

    Data Quality & Risk Flags (1 notes — click to expand/collapse)

    Guardrail Notes (1)
    • Latest FCF ($0.8B, net of stock-based compensation) is 4.6x net income ($0.2B) - using 3yr average FCF to reduce one-time inflation.

    Financial Statements (5-year tables — click to expand)

    From Bilibili Inc.'s SEC filings (EDGAR).

    Income (5yr)

    YearRevenueNet IncomeEPS
    20254.3B170.7M$0.39
    20243.7B-186.8M$-0.44
    20233.2B-677.7M$-1.64
    20223.2B-1.1B$-2.75
    20213.0B-1.1B$-2.80

    Cash Flow (5yr)

    YearOperating CFCapEx− SBCFree Cash Flow
    2025 1.0B 73.3M 167.4M 781.3M
    2024 824.0M 63.8M 152.9M 607.4M
    2023 37.6M 25.6M 159.5M -147.6M
    2022 -567.1M 110.3M 150.9M -828.2M
    2021 -415.4M 151.5M 156.9M -723.8M

    How we define FCF: operating cash flow − capital expenditure − stock-based compensation (owner-earnings basis — SBC is a real cost to shareholders even though it's non-cash). Latest year: 1.0B − 73.3M − 167.4M (stock-based comp) = 781.3M. This is the same owner-earnings FCF definition the valuation model uses, though the DCF's starting value is a trailing 3-year average, not this single year.

    Balance Sheet

    Total Assets5.9B
    Total Liabilities3.7B
    Equity2.2B
    Total Debt1.4B

    Similar companies worth a look

    Same sector and industry, similar fundamentals shape. Verify everything yourself — this list is computed mechanically and does not reflect our judgment about whether any of these are a good investment.

    Methodology by Pouyan Golshani, MD — founder of Gighz. Savng was built by a physician for busy professionals: every number on this page comes from SEC filings (EDGAR) and FINRA data through transparent, rules-based models — no analyst opinions, no hidden inputs. How we calculate every number →

    The questions people ask about BILI

    Is Bilibili Inc. (BILI) a good stock to buy?

    Bilibili Inc. (BILI) trades about 12% below our $16.21 estimate of what the business is worth, so the price is not the obstacle. The questions are why it is cheap: check the failure-warning checks, the debt, and whether insiders are buying, all on this page. This is educational research from SEC filings, not investment advice.

    Is Bilibili Inc. (BILI) overvalued?

    No, by our measure. Bilibili Inc. (BILI) trades at $14.27, about 12% below our estimate of $16.21 for what the business is worth. This is educational research from SEC filings, not investment advice.

    What is BILI's intrinsic value?

    Our model estimates BILI is worth about $16.21 per share, built from the cash the business is expected to generate, taken from its SEC filings. The market price is $14.27.

    What growth is priced into BILI?

    Working backwards from today's price, the market expects BILI's cash flow per share to grow by roughly 9.0% a year over the next five years. Compare that with the company's actual record on this page.

    Where do these numbers come from?

    From Bilibili Inc.'s own SEC filings (10-K and 10-Q), Form 4 insider filings and daily market prices. Every figure on the page links to how it was calculated, and the model's weak spots are listed next to its results.

    ⚠️ Not investment advice. Automated model outputs, last refreshed 9 days ago (the analysis-refresh date, not the latest filing period). All models have blind spots. Full disclaimer →
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