AMAZON COM INC (AMZN) Stock Analysis
AMAZON COM INC
▾ What's in the 60/100 risk score? (higher = riskier)
Contributions (weight × component score) sum to the total. This near-term score now includes fundamental health (leverage, FCF trend, DCF applicability). It excludes the the Altman Z score, whose retained-earnings input this filer does not report separately, which relies on a proxied (estimated) input. See the Financial Health section for the full balance-sheet read.
How to read AMZN
AMZN generates real cash flow, but the DCF here is a low-confidence estimate — the value is sensitive to how we normalize cash flow, cyclicality, and secular/industry risk. Treat the DCF as one input, then pressure-test it against the reverse-DCF, leverage, and the operating trends below.
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The verdict + intrinsic value (our DCF) ↓
Our estimate of what a share is worth, versus today's price.
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2
Reverse-DCF + the interactive calculator ↓
See the growth the price assumes, then flex every assumption yourself to pressure-test it.
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Football field + peers ↓
A cross-check across methods and against comparable companies.
What cash-flow improvement must the market believe? Reverse DCF — Instead of asking "what is this stock worth?", asks "what growth rate is the current market price already assuming?"
Why it matters: It crystallizes the bull thesis as a single number you can argue with. If the market expects 40% growth for 10 years and you do not believe that, the stock is overvalued.
Reference: 10–15% = sustainable for strong companies · 20–25% = exceptional · 30%+ = historically very rare
Reverse DCF treats today's price as correct and solves for the cash-flow path that justifies it. For a cyclical, read the result as the annual improvement in through-cycle free cash flow the price requires — which could come from higher realized commodity prices, margin recovery, lower input costs, more volume, or reduced capex, not just organic growth. The starting base is our normalized mid-cycle median, not last year's number.
Why it matters: A company can show big profits on paper while burning through cash. FCF is what actually fills the bank account.
Reference: Healthy mature businesses convert 8–15% of revenue into FCF · Growth companies often negative
Full explanation → must improve by:
▾ Exactly how this 10-year figure is computed
Forecast length: 10 years, single flat growth rate (no fade)
Terminal growth after year 10: 2.5%
Discount rate: 11.8% (the rate the model used)
Price used: $262.65 — the live price shown on this page (not frozen)
Method: solve for the constant annual growth rate that makes the discounted 10-year FCF stream + terminal value equal today's price.
Approaching the upper limit of what any company has sustained for a full decade at scale. The bull case requires a unique, irreplicable advantage.
For reference: Historically near-impossible — sustaining 30%+ cash-flow growth for a decade at scale is exceedingly rare.
▾ How we computed this · Reality check thresholds · Assumptions
- Starting FCF/share: $1.33 (normalized multi-year median)
- Discount RateDiscount Rate — The annual return you demand for taking single-stock risk instead of buying a safe Treasury or index fund.
Why it matters: Higher discount rate = stricter valuation (a stock has to produce more cash to be worth holding). Lower = more generous.
Reference: 8–12% is standard · 9–10% matches S&P 500 historical return · Below 7% is illogical for single-stock risk
Full explanation →: 11.8% — standard 8-12%; 9-10% matches S&P 500 historical return - Terminal Growth RateTerminal Growth Rate — The growth rate we assume the company holds forever, after the explicit 10-year forecast period ends.
Why it matters: It anchors the long-tail value. Cannot mathematically exceed long-term GDP growth or the company eventually becomes larger than the global economy.
Reference: 2–3% (matches long-term US GDP growth) · Above 4% is mathematically problematic
Full explanation →: 2.5% — matches long-term GDP growth - Forecast horizon: 10 years explicit + terminal perpetuity
| ≤ 0% | Priced for decline — likely undervalued OR dying business |
| 5-12% | Reasonable; sustainable for quality businesses |
| 12-18% | Demanding — strong execution required |
| 18-25% | Exceptional — few companies sustain for a decade |
| 25-35% | Heroic — historically very rare |
| 35%+ | Borderline impossible at scale |
Sustaining 30%+ cash-flow growth for a full decade at scale is exceedingly rare — the bar is brutally high.
Use the interactive calculator below to change the discount rate, growth and terminal-growth assumptions and watch the value move.
Football field: where does the price sit?
Different valuation methods produce different fair-value ranges depending on assumptions. Plotting them together lets you see at a glance whether the current price is reasonable across approaches, or only one specific lens.
Industry multiples sourced from: broad market average (sector unknown). See the Peer Basket section below for the peer comparison and its limited-comparables caveat.
Quality & solvency checks
Cheap stocks can be cheap for a reason. These screens warn when a low valuation comes paired with structural fragility.
Why it matters: Cheap-looking stocks (low P/E or P/B) often have low Z-scores because the market knows the company is dying. Z-score warns you before you fall into a value trap.
Reference: > 3.0 = safe zone · 1.81–3.0 = grey zone · < 1.81 = distress zone
Full explanation →
We can't produce a trustworthy Altman Z here: retained earnings weren't separately reported in our data, so a core input would have to be fabricated. Rather than show a categorical "distress" verdict from an invented number, we mark it unavailable. Judge financial health from the leverage, cash position, and the measurable Piotroski checks instead.
▾ The checks — what passed, what didn't (and what we couldn't measure)
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✓ Positive net incomeNet income $77,670.0M in the latest year.
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✓ Positive operating cash flowOperating cash flow $139,514.0M (was $115,877.0M the prior year).
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✓ Cash flow backs up reported profitOperating cash flow $139,514.0M vs net income $77,670.0M.
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✓ Return on assets improvingReturn on assets 9.5% vs 9.5% a year ago.
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✓ Debt load (vs assets)Long-term debt is 8.0% of assets vs 8.4% a year ago ($65,648.0M now).
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✗ Short-term liquidity (current ratio)Current ratio 1.05x vs 1.06x a year ago.Why this matters: The current ratio compares assets it can turn to cash within a year against bills due within a year. Below 1.0 means it may struggle to cover near-term obligations.
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✗ Share count (dilution)Share count rose 1.0% (10,721.0M → 10,827.0M year-over-year).Why this matters: Issuing lots of new shares splits the pie into more pieces, shrinking your slice. Stable or falling share count protects existing owners.
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· Pricing power (gross margin) (n/a — data not reported; not scored)
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✗ Sales per asset (asset turnover)Asset turnover 0.88x vs 1.02x a year ago.Why this matters: Asset turnover measures how much revenue each dollar of assets generates. Rising = more productive use of the asset base.
Missing data is never counted as a pass or a fail — it's shown as n/a and excluded from the denominator. Each check compares the company against its own prior year.
What if you assume different inputs?
Here's where we land — and what happens if you change the assumptions. Drag the sliders to set your own Discount RateDiscount Rate — The annual return you demand for taking single-stock risk instead of buying a safe Treasury or index fund.
Why it matters: Higher discount rate = stricter valuation (a stock has to produce more cash to be worth holding). Lower = more generous.
Reference: 8–12% is standard · 9–10% matches S&P 500 historical return · Below 7% is illogical for single-stock risk
Full explanation → (the annual return you demand for single-stock risk) and terminal growth; the value updates live so you can see whether the stock looks cheaper or richer. The discount rate starts at 11.8%, the figure our model used for AMZN. Open Advanced to also change beta, growth and the rate path.
Note: at default inputs this calculator mirrors the headline model's three-scenario weighting (conservative/base/optimistic, 40/35/25), so its opening value should land close to the headline intrinsic value of $19.32. A small gap is rounding; a large one would be a data problem — and we check for it below.
11.8% — beta-based (CAPM), from this stock's BetaBeta — How much the stock moves when the overall market moves. 1.0 = moves with the market; 1.5 = moves 50% more than the market.
Why it matters: Higher beta = more volatile = should demand higher discount rate. Low beta stocks (utilities, consumer staples) move less.
Reference: Most stocks 0.5–1.5 · Defensives ~0.3 · High-vol tech ~1.5–2.0
Full explanation → of 1.32. The safe Treasury rate plus a premium scaled by how much more (or less) volatile the stock is than the market.
9.0% — sector/quality tier. A simpler hurdle set by industry and business durability: lower for stable, wide-moat companies; higher for speculative or micro-caps.
The headline value and this calculator start at 11.8% — the beta-based rate. Drag the slider to the other rate to see the full range.
+1,259.5%
At the default assumptions the flat path lands near our published value of $19.32. Move any slider to recompute it with your own.
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⚙ Advanced — tinker with every input (beta, growth, rate path, margin → full intrinsic value)
AMZN is deep_overvalued, with the price 1101.4% ABOVE intrinsic valueIntrinsic Value — Our DCF model's estimate of what each share is mathematically worth based on projected cash flows.
Why it matters: Compare to current price. Below IV = potentially undervalued. Above IV = priced for growth that must actually happen.
Reference: Model-derived; quality depends on data and assumptions.
Full explanation → (a 1101.4% premium). The market appears to be paying up for its consistent revenue growth (11.1%/yr over 4yr) and positive operating cash flow, alongside potential optionality in its cloud computing and advertising segments. The biggest risk to our model's base assumptions is that the company's long-term debt, which has been RISING from $48744M to $65648M, continues to increase without a commensurate rise in owner-earnings FCFFree Cash Flow (FCF) — Operating cash flow minus capital spending: cash left after a company covers operating costs, taxes and interest and reinvests in the business — but BEFORE repaying debt principal or paying dividends. The cash actually available to investors.
Why it matters: A company can show big profits on paper while burning through cash. FCF is what actually fills the bank account.
Reference: Healthy mature businesses convert 8–15% of revenue into FCF · Growth companies often negative
Full explanation →.
As of 22 days ago
Anatomy of a share
What you're buying per share. Bars are at the same scale so you can see the relative size of revenue, costs, cash flow, and debt — not just read them in a table.
What's free cash flow / what do these mean?
Revenue per share — how much the business earns from customers, divided by the number of shares outstanding. Top of the income statement.
Earnings per share — profit left after operating costs, interest, and taxes, per share. Two versions appear on this page and are not interchangeable: GAAP diluted EPS uses the company's weighted-average diluted share count during the reporting period (this is the "earnings" in "price-to-earnings"); net income per current share divides annual net income by today's share count. They differ whenever the share count has changed.
Owner-earnings free cash flow per share — the cash the business produces for shareholders. Savng's owner-earnings FCF subtracts capital expenditures and stock-based compensation from operating cash flow (SBC is a real dilution cost even though it's non-cash). This is deliberately more conservative than "standard" FCF, which subtracts only capital expenditures — so our figure is lower than the headline FCF you'll see elsewhere. FCF funds dividends, buybacks, debt repayment, and acquisitions; a company can report positive earnings yet negative FCF.
Debt per share — total interest-bearing borrowings divided by shares. High debt-per-share next to thin FCF-per-share is a fragility signal.
What you actually need to decide
Every stock price is a disagreement. Here's the single thing that must go right for the bulls, the single thing that breaks the thesis, and the concrete signposts to watch so you can update your view as real results arrive.
Why it matters: A company can show big profits on paper while burning through cash. FCF is what actually fills the bank account.
Reference: Healthy mature businesses convert 8–15% of revenue into FCF · Growth companies often negative
Full explanation →, or that competition in its core segments erodes margins, causing per-share cash flow to decline from its current positive level.
- Growth rate of Amazon Web Services (AWS) revenue
- Trends in free cash flow generation relative to capital expenditures
- Changes in long-term debt levels and interest expense
The trend, in plain numbers (2024 → 2025)
Straight from the financial statements — no model, no opinion. For a small or unprofitable company, the direction of these numbers usually tells you more than any single valuation.
- Revenue grew +12% to $716.92B.
- Net income grew +31% to $77.67B.
- Free cash flow is negative at -$11.77B — the cash burn widened vs last year.
Management & Leadership
Jeff Bezos founded Amazon and served as CEO until 2021, remaining as Executive Chairman. Andy Jassy, who previously led Amazon Web Services, became CEO in July 2021. The executive team focuses on expanding market share across its diverse business segments.
What They Make
Amazon sells a vast array of products and services online and in physical stores, and provides cloud computing services. Its primary paying customers are consumers purchasing goods, businesses utilizing its cloud infrastructure (AWS), and advertisers.
End Markets
Revenue Drivers
Why Is It Priced Like This?
Why Customers Pay
The market prices AMZN at a premium of +1101.4% to intrinsic valueIntrinsic Value — Our DCF model's estimate of what each share is mathematically worth based on projected cash flows.
Why it matters: Compare to current price. Below IV = potentially undervalued. Above IV = priced for growth that must actually happen.
Reference: Model-derived; quality depends on data and assumptions.
Full explanation →, implying a 58.1% annual per-share cash-flow growth rate. This premium likely reflects the company's consistent revenue growth (11.1%/yr over 4yr) and its history of positive operating cash flow, which has been positive for 5/5 years. The market may also be assigning value to future growth opportunities in high-margin segments like AWS and advertising, which is not fully captured by backward-looking cash flow models.
Three Scenarios, Weighted
| Scenario | IV | vs Price | Weight |
|---|---|---|---|
| Conservative | $16.76 | -93.6% | 40% |
| Base | $19.63 | -92.5% | 35% |
| Optimistic | $22.97 | -91.3% | 25% |
| Weighted | $19.32 | -92.6% | 100% |
Business Model & Valuation
How They Make Money
Amazon does not currently pay a dividend or engage in significant share buybacks. It primarily funds its operations and growth initiatives through internally generated cash flow and, at times, debt, with long-term debt RISING from $48744M to $65648M.
Normalized FCF Low
Mature company (rev $716.9B) with negative current FCF but positive OCF in 5/5 years. Using normalized cash flow (median OCF minus maintenance capex).
▾ Why is DCF applicability "Low" for AMZN?
- The latest single-year FCF sits materially below the normalized figure the model uses, a sign of cyclicality.
- Individual business-segment drivers are not forecast separately — the model works off consolidated cash flow only.
Because of this, we headline the more conservative discount rate and urge you to weight the reverse-DCF, leverage, and operating trends alongside the DCF.
Show advanced inputs
| RevenueGrowth | 11.1% |
| HistoricalFcfGrowth | 32.6% |
| SectorDefault | 8.0% |
| SectorDefaultSource | Consumer Cyclical sector default |
| BestEstimate | 10.2% |
| Method | blend(70% revenue_cagr, 30% sector) |
| GrowthBasis | total |
What this model does NOT do: this is a consolidated owner-earnings FCF model. Standalone segment assumptions: none. It does not project its revenue segments independently; their combined effect is embedded in the historical revenue and cash-flow trend the model extrapolates. The calculator above can only approximate a segment's impact through the single consolidated growth rate — it cannot model any one line separately. For a true segment-level view, build a separate model from the company's segment disclosures.
Maturity & Competitive Position
Moat Signals
Revenue has been growing at 11.1%/yr over the last four years, from $469822M to $716924M.
Geography & Markets
Amazon is US-headquartered with significant international exposure across North America, Europe, and other regions, though exact segment splits are not available in current filings.
Geographic Risks
Market Signals
These are timing signals, not value signals — they describe the stock's recent price behavior, not what the business is worth. Use them for the "the thesis looks good, but is now the moment?" question. Each tile below explains what it's saying.
Why it matters: Short-term contrarian indicator. Extreme readings often precede mean reversion, though not always.
Reference: 30–70 normal · >70 overbought · <30 oversold
Full explanation → (14)37.5NeutralMomentum is balanced — neither overbought nor oversold.
Why it matters: When the fast line crosses above the slow line, short-term momentum is turning up; below, turning down. A timing cue, not a value signal.
Reference: Line above signal = bullish momentum · below = bearish
Full explanation →BearishLine below signalThe fast trend is below the slow trend — short-term momentum is currently downward.
Technicals describe price, not the business. A great company can have a "bearish" tape (a buying chance) and a weak one a "bullish" tape (a trap). Pair these with the valuation and health sections above.
QUALITY
Data Quality & Risk Flags (5 notes — click to expand/collapse)
Guardrail Notes (5)
- Cyclical sector: using normalized cash flow (median OCF minus estimated maintenance capex).
- Median OCF: $84.95B, est. maintenance capex: $50.97B, normalized SBC: $19.62B, normalized owner-earnings FCF: $14.36B.
- Price is 12x model IV - market may be pricing optionality, narrative catalysts, or margin expansion beyond what trailing cash flows support.
- Cyclical commodity producer: price is 12.0x the through-cycle free-cash-flow value ($19.32). FCF-DCF structurally understates capital-intensive miners/energy — use the EV/Sales peer lens and the commodity-price outlook, not this single number.
- Extreme valuation gap (P/IV 12.02): result may be dominated by model assumptions, share count issues, or sector-specific dynamics. Treat as low confidence.
FINANCIALS
Financial Statements (5-year tables — click to expand)
From AMAZON COM INC's SEC filings (EDGAR).
Income (5yr)
| Year | Revenue | Net Income | EPS |
|---|---|---|---|
| 2025 | 716.9B | 77.7B | $7.17 |
| 2024 | 638.0B | 59.2B | $5.53 |
| 2023 | 574.8B | 30.4B | $2.90 |
| 2022 | 514.0B | -2.7B | $-0.27 |
| 2021 | 469.8B | 33.4B | $3.24 |
Cash Flow (5yr)
| Year | Operating CF | CapEx | − SBC | Free Cash Flow |
|---|---|---|---|---|
| 2025 | 139.5B | 131.8B | 19.5B | -11.8B |
| 2024 | 115.9B | 83.0B | 22.0B | 10.9B |
| 2023 | 84.9B | 52.7B | 24.0B | 8.2B |
| 2022 | 46.8B | 63.6B | 19.6B | -36.5B |
| 2021 | 46.3B | 61.1B | 12.8B | -27.5B |
How we define FCF: operating cash flow − capital expenditure − stock-based compensation (owner-earnings basis — SBC is a real cost to shareholders even though it's non-cash). Latest year: 139.5B − 131.8B − 19.5B (stock-based comp) = -11.8B. This is the same owner-earnings FCF definition the valuation model uses, though the DCF's starting value is a normalized multi-year median, not this single year.
Balance Sheet
| Total Assets | 818.0B |
| Total Liabilities | 407.0B |
| Equity | 411.1B |
| Total Debt | 68.4B |
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