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Consumer Defensive

Every analyzed stock in Consumer Defensive — 249 companies. Each card shows price, our model's intrinsic value (IV), and how far price sits above or below it. Click any card for the full analysis. This is a research-triage view, not a buy/sell signal.

Consumer Defensive risk
Near-term vs. long-term risk for this sector
⚡ Right now ?Near-term risk over roughly the next 3 months. Blends live market conditions (volatility, how far the S&P is from its highs, credit spreads, the yield curve, sentiment), how stretched valuations are, and what the smart money is doing. Higher = greater odds of a pullback. · next 0–3 months
31 /100 Moderate ▼ -3 slight
Long-term risk ?Long-term / structural risk — the market's underlying tide. Where valuations sit versus 145 years of history (Shiller CAPE) plus multi-year trends. A high reading means weak long-run return prospects even if the market feels calm right now. · structural · vs 145yr history
45 /100 Elevated ▲ +1 slight
▲ / ▼ = change vs ~7 days ago — red = risk rising, green = falling.
Inside the "right now" score — a 45 / 30 / 25 blend · 161 stocks valued
Conditions · 45% ?The live market weather: VIX (expected volatility), how far the S&P 500 is below its 52-week high, high-yield credit spreads, the 10-year vs 2-year yield curve, and the Fear & Greed index. Market-wide indices, not per-stock.
33 Moderate
Valuation · 30% ?How expensive stocks are versus our intrinsic-value models: the median price-to-value ratio and the share of stocks trading above what we think they are worth, across 161 stocks.
18 Low
▲ +2
Smart money · 25% ?What informed money is doing: short-selling activity plus corporate insiders buying or selling their own stock. Broken out below.
50 Elevated
▼ -1
Smart money — the three inputs
Short-selling ?Share of ALL US trading volume that is short sales (FINRA, ~12,000 symbols, market-wide). It normally sits near 45–50%, so readings above ~50% lean bearish and read as higher risk. Weighted 40% of Smart money.
50.2%
Elevated
Buyers' strike ?Share of the sampled companies whose insiders bought NONE of their own stock on the open market in the last 12 months. The higher this runs, the more bearish (nobody's buying the dip in their own shares). Weighted 35%.
55%
Elevated
Net insider selling ?Share of the sampled companies whose insiders were net DISCRETIONARY sellers over 12 months (excludes scheduled 10b5-1 plans, which carry little signal). Around half is normal; well above that is bearish. Weighted 25%.
29%
Moderate
Black number = the raw figure; coloured bar & word = how it reads as risk. Insider inputs from 188 stocks (full universe); short-selling is market-wide.
Long-term risk: the long-term read runs high mainly because valuations sit near a historic extreme (Shiller CAPE) — a structural backdrop, not about this week.
Scale (0–100): 0–20 Low · 20–40 Moderate · 40–60 Elevated · 60–80 High · 80–100 Extreme. "Right now" reads today's conditions; the "long-term" score is anchored to ~145 years of valuation history.
Educational use only — not investment advice. "Undervalued / fairly valued / overvalued" and every risk score reflect our models vs. price, which can be wrong or based on stale or incomplete data. Always review the company's own financials and SEC filings, and consult a licensed advisor, before acting.
Sort by: A–Z Riskiest Most overvalued Most shorted Buyers' strike Largest
This week in Consumer Defensive
Consumer Defensive — Sep 7 – Sep 11, 2026 (Wk 37): Consumer Defensive Sector: Dividends in Focus, Valuation Swings, and AI Adoption →
This week saw a focus on dividend-paying stocks within the Consumer Defensive sector, with some companies appearing undervalued while others were overvalued. The sector's risk score increased slightly, and companies like Sysco are exploring AI for…
JBS
JBS N.V.
Valuation N/A
Consumer Defensive
Price$12.28
Model IV—
P/IV—
Limited data — see page
JBSS
SANFILIPPO JOHN B & SON INC
Deeply undervalued
Consumer Defensive Risk 38 · Moderate
Price$69.33
Model IV$182.42
P/IV0.43
Discount 62% Return to IV: +163.1%
Market implies -23.4%/yr vs model +6.6% · below model
JDZG
JIADE Ltd
Deeply undervalued
Consumer Defensive Risk 29 · Moderate
Price$3.50
Model IV$22.96
P/IV0.21
Discount 85% Return to IV: +556.0%
Market implies -41.7%/yr vs model +15.0% · below model
JJSF
J&J SNACK FOODS CORP
Deeply undervalued
Consumer Defensive Risk 29 · Moderate
Price$83.29
Model IV$128.94
P/IV0.59
Discount 35% Return to IV: +54.8%
Market implies -0.1%/yr vs model +7.4% · below model
JVA
COFFEE HOLDING CO INC
Deeply undervalued
Consumer Defensive Risk 27 · Moderate
Price$4.17
Model IV$12.69
P/IV0.34
Discount 67% Return to IV: +204.3%
Market implies -25.3%/yr vs model +10.8% · below model
JZ
Jianzhi Education Technology Group Co Ltd
Valuation N/A
Consumer Defensive Risk 41 · Elevated
Price$0.76
Model IV—
P/IV—
Market implies +41.8%/yr vs model +15.0% · above model
KDP
Keurig Dr Pepper Inc.
Undervalued
Consumer Defensive Risk 34 · Moderate
Price$31.58
Model IV$38.43
P/IV0.78
Discount 18% Return to IV: +21.7%
Market implies +4.1%/yr vs model +7.5% · below model
KHC
Kraft Heinz Co
Deeply undervalued
Consumer Defensive Risk 31 · Moderate
Price$24.60
Model IV$87.38
P/IV0.27
Discount 72% Return to IV: +255.2%
Market implies -11.8%/yr vs model +4.0% · below model
KIDZ
Classover Holdings, Inc.
Valuation N/A
Consumer Defensive Risk 42 · Elevated
Price$3.38
Model IV—
P/IV—
Market implies +16.2%/yr vs model +2.0% · above model
KIDZW
KIDZ AI Inc.
Valuation N/A
Consumer Defensive Risk 39 · Moderate
Price$0.01
Model IV—
P/IV—
Market implies -30.0%/yr
KLC
KinderCare Learning Companies, Inc.
Deeply undervalued
Consumer Defensive Risk 36 · Moderate
Price$2.38
Model IV$9.17
P/IV0.42
Discount 74% Return to IV: +285.3%
Market implies -18.1%/yr vs model +7.2% · below model
KO
COCA COLA CO
Deeply overvalued
Consumer Defensive Risk 59 · Elevated
Price$88.71
Model IV$30.95
P/IV2.85
Premium +187% Return to IV: -65.1%
Market implies +18.2%/yr vs model +5.4% · above model
KOF
COCA COLA FEMSA SAB DE CV
Valuation N/A
Consumer Defensive
Price$110.71
Model IV—
P/IV—
Limited data — see page
KR
KROGER CO
Deeply undervalued
Consumer Defensive Risk 31 · Moderate
Price$58.49
Model IV$130.65
P/IV0.48
Discount 55% Return to IV: +123.4%
Market implies -4.3%/yr vs model +6.5% · below model
KVUE
Kenvue Inc.
Fairly valued
Consumer Defensive Risk 41 · Elevated
Price$17.78
Model IV$20.04
P/IV0.86
Discount 11% Return to IV: +12.7%
Market implies +1.2%/yr vs model +3.0% · in line
LAUR
LAUREATE EDUCATION, INC.
Deeply undervalued
Consumer Defensive Risk 25 · Moderate
Price$36.13
Model IV$65.24
P/IV0.49
Discount 45% Return to IV: +80.6%
Market implies +3.2%/yr vs model +13.8% · below model
LFS
LEIFRAS Co., Ltd.
Undervalued
Consumer Defensive Risk 38 · Moderate
Price$2.19
Model IV$3.24
P/IV0.82
Discount 32% Return to IV: +47.9%
Market implies +0.4%/yr vs model +9.0% · below model
LGCY
Legacy Education Inc.
Deeply undervalued
Consumer Defensive Risk 26 · Moderate
Price$10.35
Model IV$17.09
P/IV0.65
Discount 39% Return to IV: +65.1%
Market implies +9.7%/yr vs model +25.0% · below model
LINC
LINCOLN EDUCATIONAL SERVICES CORP
Valuation N/A
Consumer Defensive Risk 42 · Elevated
Price$25.02
Model IV—
P/IV—
Limited data — see page
LOPE
Grand Canyon Education, Inc.
Deeply undervalued
Consumer Defensive Risk 34 · Moderate
Price$151.20
Model IV$327.66
P/IV0.46
Discount 54% Return to IV: +116.7%
Market implies -1.7%/yr vs model +9.3% · below model
LRN
Stride, Inc.
Deeply undervalued
Consumer Defensive Risk 34 · Moderate
Price$82.70
Model IV$271.38
P/IV0.34
Discount 70% Return to IV: +228.1%
Market implies -7.1%/yr vs model +9.8% · below model
LSF
Laird Superfood, Inc.
Deeply overvalued
Consumer Defensive Risk 51 · Elevated
Price$3.92
Model IV$1.63
P/IV2.16
Premium +141% Return to IV: -58.5%
Market implies +8.4%/yr vs model +7.9% · in line
LW
Lamb Weston Holdings, Inc.
Fairly valued
Consumer Defensive Risk 47 · Elevated
Price$47.85
Model IV$50.49
P/IV0.86
Discount 5% Return to IV: +5.5%
Market implies +9.3%/yr vs model +12.9% · below model
LWAY
Lifeway Foods, Inc.
Deeply overvalued
Consumer Defensive Risk 61 · High
Price$24.61
Model IV$17.99
P/IV1.32
Premium +37% Return to IV: -26.9%
Market implies -1.7%/yr vs model +15.6% · below model
LXEH
Lixiang Education Holding Co. Ltd.
Valuation N/A
Consumer Defensive Risk 27 · Moderate
Price$1.79
Model IV—
P/IV—
Market implies +96.2%/yr vs model +2.0% · above model
MAMA
Mama's Creations, Inc.
Deeply overvalued
Consumer Defensive Risk 52 · Elevated
Price$13.14
Model IV$3.44
P/IV4.21
Premium +282% Return to IV: -73.8%
Market implies +33.7%/yr vs model +19.8% · above model
MCK
MCKESSON CORP
Deeply undervalued
Consumer Defensive Risk 35 · Moderate
Price$881.51
Model IV$2,224.94
P/IV0.07
Discount 60% Return to IV: +152.4%
Market implies -1.0%/yr vs model +13.3% · below model
MDLZ
Mondelez International, Inc.
Deeply undervalued
Consumer Defensive Risk 30 · Moderate
Price$62.44
Model IV$94.00
P/IV0.65
Discount 34% Return to IV: +50.5%
Market implies +2.2%/yr vs model +8.9% · below model
MED
MEDIFAST INC
Deeply undervalued
Consumer Defensive Risk 39 · Moderate
Price$12.04
Model IV$22.81
P/IV0.55
Discount 47% Return to IV: +89.4%
Market implies -15.0%/yr vs model +2.0% · below model
MGPI
MGP INGREDIENTS INC
Deeply undervalued
Consumer Defensive Risk 38 · Moderate
Price$14.40
Model IV$51.71
P/IV0.34
Discount 72% Return to IV: +259.1%
Market implies -17.0%/yr vs model +2.0% · below model
MICC
Magnum Ice Cream Co N.V.
Valuation N/A
Consumer Defensive Risk 54 · Elevated
Price$19.91
Model IV—
P/IV—
Limited data — see page
MKC
MCCORMICK & CO INC
Undervalued
Consumer Defensive Risk 40 · Elevated
Price$51.32
Model IV$62.52
P/IV0.76
Discount 18% Return to IV: +21.8%
Market implies +0.2%/yr vs model +3.0% · in line
MLEC
Moolec Science SA
Valuation N/A
Consumer Defensive Risk 40 · Elevated
Price$7.03
Model IV—
P/IV—
Limited data — see page
MLECW
Moolec Science SA
Deeply undervalued
Consumer Defensive Risk 43 · Elevated
Price$0.02
Model IV$0.02
P/IV0.68
Discount 32% Return to IV: +47.1%
Market implies -25.0%/yr vs model +15.0% · below model
MMLP
MARTIN MIDSTREAM PARTNERS L.P.
Deeply undervalued
Consumer Defensive Risk 47 · Elevated
Price$2.30
Model IV$9.22
P/IV0.30
Discount 75% Return to IV: +301.0%
Market implies -18.9%/yr vs model +2.0% · below model
MNST
Monster Beverage Corp
Deeply undervalued
Consumer Defensive Risk 41 · Elevated
Price$43.40
Model IV$82.46
P/IV1.07
Discount 47% Return to IV: +90.0%
Market implies +1.5%/yr vs model +11.0% · below model
MO
ALTRIA GROUP, INC.
Deeply undervalued
Consumer Defensive Risk 42 · Elevated
Price$70.61
Model IV$160.02
P/IV0.43
Discount 56% Return to IV: +126.6%
Market implies -6.1%/yr vs model +4.3% · below model
MSS
Maison Solutions Inc.
Deeply undervalued
Consumer Defensive Risk 25 · Moderate
Price$1.80
Model IV$1.32
P/IV0.69
Premium +36% Return to IV: -26.7%
Market implies +19.0%/yr vs model +25.0% · below model
MWYN
Marwynn Holdings, Inc.
Deeply overvalued
Consumer Defensive Risk 53 · Elevated
Price$0.93
Model IV$0.29
P/IV2.84
Premium +226% Return to IV: -69.4%
Market implies +3.9%/yr vs model +2.0% · in line
MZTI
MARZETTI CO
Deeply undervalued
Consumer Defensive Risk 30 · Moderate
Price$104.05
Model IV$235.77
P/IV0.47
Discount 56% Return to IV: +126.6%
Market implies -4.7%/yr vs model +6.3% · below model
NAMI
Jinxin Technology Holding Co
Valuation N/A
Consumer Defensive Risk 31 · Moderate
Price$2.28
Model IV—
P/IV—
Market implies +43.0%/yr vs model +15.0% · above model
NGVC
Natural Grocers by Vitamin Cottage, Inc.
Fairly valued
Consumer Defensive Risk 47 · Elevated
Price$28.56
Model IV$32.87
P/IV0.89
Discount 13% Return to IV: +15.1%
Market implies +2.2%/yr vs model +5.7% · below model
NHTC
NATURAL HEALTH TRENDS CORP
Deeply overvalued
Consumer Defensive Risk 54 · Elevated
Price$1.59
Model IV$1.18
P/IV2.34
Premium +35% Return to IV: -25.9%
Market implies -5.5%/yr vs model +2.0% · below model
NOMD
Nomad Foods Ltd
Valuation N/A
Consumer Defensive Risk 32 · Moderate
Price$10.93
Model IV—
P/IV—
Limited data — see page
NPT
Texxon Holding Ltd
Valuation N/A
Consumer Defensive Risk 35 · Moderate
Price$2.87
Model IV—
P/IV—
Market implies +52.5%/yr vs model +8.0% · above model
NRDY
Nerdy Inc.
Valuation N/A
Consumer Defensive Risk 43 · Elevated
Price$9.46
Model IV—
P/IV—
Market implies +72.8%/yr vs model +6.2% · above model
NUS
NU SKIN ENTERPRISES, INC.
Deeply undervalued
Consumer Defensive Risk 42 · Elevated
Price$4.85
Model IV$8.42
P/IV0.69
Discount 42% Return to IV: +73.7%
Market implies -8.3%/yr vs model +2.6% · below model
ODD
Oddity Tech Ltd
Valuation N/A
Consumer Defensive Risk 57 · Elevated
Price$17.95
Model IV—
P/IV—
Limited data — see page
OFRM
Once Upon a Farm, PBC
Valuation N/A
Consumer Defensive Risk 51 · Elevated
Price$16.98
Model IV—
P/IV—
Limited data — see page
OLPX
OLAPLEX HOLDINGS, INC.
Deeply overvalued
Consumer Defensive Risk 63 · High
Price$2.07
Model IV$1.21
P/IV1.69
Premium +71% Return to IV: -41.6%
Market implies +8.4%/yr vs model +2.9% · above model
OTLY
Oatly Group AB
Valuation N/A
Consumer Defensive Risk 42 · Elevated
Price$12.71
Model IV—
P/IV—
Limited data — see page
PEP
PEPSICO INC
Overvalued
Consumer Defensive Risk 57 · Elevated
Price$136.32
Model IV$108.45
P/IV1.26
Premium +26% Return to IV: -20.4%
Market implies +6.9%/yr vs model +4.5% · in line
PFGC
Performance Food Group Co
Deeply overvalued
Consumer Defensive Risk 61 · High
Price$93.94
Model IV$61.84
P/IV1.57
Premium +52% Return to IV: -34.2%
Market implies +23.0%/yr vs model +22.9% · in line
PG
PROCTER & GAMBLE Co
Deeply overvalued
Consumer Defensive Risk 46 · Elevated
Price$145.27
Model IV$102.52
P/IV1.42
Premium +42% Return to IV: -29.4%
Market implies +7.2%/yr vs model +3.0% · above model
PLAG
Planet Green Holdings Corp.
Valuation N/A
Consumer Defensive Risk 39 · Moderate
Price$0.72
Model IV—
P/IV—
Market implies +27.7%/yr vs model +2.0% · above model
PM
Philip Morris International Inc.
Overvalued
Consumer Defensive Risk 41 · Elevated
Price$191.06
Model IV$154.35
P/IV1.24
Premium +24% Return to IV: -19.2%
Market implies +8.1%/yr vs model +6.2% · in line
POST
Post Holdings, Inc.
Deeply undervalued
Consumer Defensive Risk 41 · Elevated
Price$80.19
Model IV$295.46
P/IV0.31
Discount 73% Return to IV: +268.4%
Market implies -6.7%/yr vs model +11.6% · below model
PPC
PILGRIMS PRIDE CORP
Deeply undervalued
Consumer Defensive Risk 28 · Moderate
Price$30.25
Model IV$86.49
P/IV0.33
Discount 65% Return to IV: +185.9%
Market implies -7.6%/yr vs model +6.1% · below model
PRDO
PERDOCEO EDUCATION Corp
Deeply undervalued
Consumer Defensive Risk 34 · Moderate
Price$33.02
Model IV$109.23
P/IV0.30
Discount 70% Return to IV: +230.8%
Market implies -8.8%/yr vs model +6.8% · below model
PRMB
Primo Brands Corp
Deeply overvalued
Consumer Defensive Risk 57 · Elevated
Price$20.75
Model IV$18.38
P/IV1.35
Premium +13% Return to IV: -11.4%
Market implies +10.7%/yr vs model +11.6% · in line